That depends on your priorities. Lying to the press is never a good idea. In the information age, falsehoods can come back to haunt you and severely undermine your credibility. Tell a lie before all of the facts are out and an enterprising reporter can make you pay. But that's actually not what happened with the UFC and the main event for UFC 115. The UFC was much more brazen. Rather than lie and work to cover up details they didn't want disseminated, the UFC deliberately went on the record in interviews in print, radio and online saying words and spreading messages they knew to be false. That means they actually incorporated the unwitting press into their ...

 Speculation has been running rampant for several weeks over reports that Chuck Liddell would face Rich Franklin at UFC 115 instead of original opponent and opposing coach from the current season of "The Ultimate Fighter" Tito Ortiz. MMAWeekly.com initially reported the rumored bout on March 13. The UFC has on Monday confirmed those rumors announcing Liddell will indeed face Franklin on June 12 in Vancouver for the main event of UFC 115. The story surfaced after Ortiz had suffered injuries during training that would prevent him from fighting in the bout against Liddell in June, and it was former middleweight champion Rich Franklin that would step in to replace him. The UFC denied the initial reports and stood ...