That depends on your priorities. Lying to the press is never a good idea. In the information age, falsehoods can come back to haunt you and severely undermine your credibility. Tell a lie before all of the facts are out and an enterprising reporter can make you pay. But that's actually not what happened with the UFC and the main event for UFC 115. The UFC was much more brazen. Rather than lie and work to cover up details they didn't want disseminated, the UFC deliberately went on the record in interviews in print, radio and online saying words and spreading messages they knew to be false. That means they actually incorporated the unwitting press into their ...